Startup Projects Background

organic free range pet food

Overview

I have an idea to launch a new organic free range version of pet food. Ethical foods are on the rise in the human food market so surely its only a matter of time before it makes a transition to the pet world. My target would be very middle class people from the city who are extremely wealthy and very pretentious. I would approach the big stores such as pets at home straight away as its such a good idea I am sure they will take it on.

Created 11/27/2013 at 09:43 PM by liz in Specialty Food

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Comments (5)

You would need a lot of money to set this up and other similar products exist. Plus you may want to refer to your target market a little more politely!

00 - Report abuse   November 27, 2013 at 9:58 pm by jbently

like any product there is potential, but there are similar things on the market, do you have any other USP?

00 - Report abuse   November 28, 2013 at 6:18 am by Chris Wicks

Rent on a building in a middle class area of London would be extortionate.

00 - Report abuse   December 1, 2013 at 10:36 am by Purdeyent

what similar products exist?

00 - Report abuse   December 2, 2013 at 10:21 pm by liz

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